Guinness
CAMPAIGN
A FRESH TAKE
to reconnect with Gen Z, Guinness wants to reframe what makes it iconic, shifting perceptions from “your dad’s beer” to one you can have too
Pub Attire
Gen Z loves unique clothes in vintage styles. This is the perfect opportunity for Guinness to introduce a new merchandise line based on current fashion trends
the sip district
A traveling pub that only has three rules: 1. Be under 30 2. Absolutely no phones 3. Drink Guinness responsibly. This pop-up pub tour hits major college towns around the U.S. to create a space where Gen Z can enjoy a pint, meet a few new lads, and shop the Pub Attire Shop.
